Some of Our Published Articles
10 Great ‘Year in Review’ Email Ideas
We wrote this piece for SendX on making year-in-review emails feel less like a broadcast and more like a conversation. Ten ideas, each backed by real examples from brands that got it right.
7 Essential Cybersecurity Tips for Small Businesses
Written for HostPapa's blog, this post covers the cybersecurity basics that small businesses tend to skip — and exactly why that's a problem. Practical, jargon-free, and built for business owners who aren't tech experts.
Email fatigue and how to overcome it
Written for GetResponse, this post breaks down why even good email lists go quiet — and what to do about it. Covers segmentation, personalization, re-engagement sequences, and more in a format marketers can actually use.
Email strategies you’ve likely heard of
Written for Beefree, this post cuts through the noise on email trends that have been talked about for years but rarely put into practice — from tailored lifecycle emails to interactive formats that keep subscribers engaged without leaving the inbox.
From getting started
From Starting day one to done right- Real storeis from Real Results
Alberto, Archie
archieapp.coWorking with Kruti has been an absolute pleasure. Her strategic approach to SEO through targeted content and smart brand placements has had a real impact on our organic growth. We've seen a noticeable boost in traffic and leads, and I truly believe her contributions played a key role in that. If you're looking to grow your organic channel, I highly recommend partnering with Kruti.
Shaurya Jain
Samurai MarketersKruti has some unique connections in the B2B industry and has always gotten links that I have not been able to get myself. She charges a fair price as well. It has been a pleasure working with her.
Lauren Funaro
Kruti helped us earn high-quality, relevant links for Scribe — no easy task given that it's a horizontal product with a wide range of use cases. She focused on aligning outreach with real user functions, not just surface-level keywords, and her approach made a noticeable difference. The links she secured weren’t just high-DR; they made sense in context, which is exactly what we needed.